Let’s face it: Social media is a game changer for businesses. If you think about it, there has never been a better opportunity for small and medium businesses to reach their target audience. In this article, we explore the various social media platforms that are worth your time, what type of strategy is best suited to your business needs, and how to implement a winning social media strategy.
Why is Social Media Valuable for Your Roofing Company?
There are a number of reasons why social media is so valuable for roofing companies. First, social media is a great way to connect with potential customers.
According to Pew Research Center, 7 in every 10 Americans uses social media. You can use social media to create brand awareness and build relationships with potential customers by meeting them where they are at with your company's content on their mobile devices.
Additionally, social media is a cost-effective way to reach out to potential employees who also use social media platforms like LinkedIn. By creating a social media plan and utilizing social media effectively, you can save money on traditional marketing methods, such as print or television advertising.
What Are the Major Social Media Platforms That Your Roofing Business Should Focus On?
There are a number of social media platforms that you can use to market your roofing company. However, not all social media platforms will be equally effective for your business. The social media channels that you should focus on will depend on your target audience and business goals.
If you're trying to reach potential customers, the social networks that you should focus on are Facebook, Twitter, Instagram, Youtube, and Tik Tok. If you're trying to reach potential employees, LinkedIn should be your main focus. It is important to do a few of these platforms well rather than trying to spread your team too thin and deliver poorly planned and executed content.
How to Create a Social Media Plan
Now that you know which social media platforms you should focus on, it's time to create a social media plan. A social media plan is an essential part of social media marketing. It will help you define your goals, determine what content to post, and measure your success.
To create a social media plan, start by defining your goals. What do you want to achieve with social media? Do you want to increase brand awareness, connect with potential customers, or reach out to potential employees?
Push new services or target a new area? Once you've defined your goals, you can determine what content to post and when to post it. It's important to create a mix of content that includes text, images, videos, and infographics.
You should also make sure to use hashtags, as they are a great way to reach new audiences. To use hashtags effectively, you should first research which hashtags are being used by your target audience. You can do this by looking at the social media sites that your target audience is using and seeing which hashtags they are using.
When creating your social media plan, it's also important to keep in mind the different stages of the buyer's journey. The buyer's journey is the process that potential customers go through when making a purchase. It includes three stages: awareness, consideration, and decision.
Your social media content should address each stage of the buyer's journey. For example, if you're trying to increase brand awareness, your content should be focused on the awareness stage. This means creating content that educates potential customers about your roofing company and the services you offer.
If you're trying to connect with potential customers, your content should be focused on the consideration stage. This means creating content that showcases your roofing company's expertise and helps potential customers compare your services with those of your competitors.
Finally, if you're trying to reach out to potential employees, your content should be focused on the decision stage. This means creating content that highlights the benefits of working for your roofing company and showcases your company culture to qualified leads.
By keeping the buyer's journey in mind, you can ensure that your social media content is focused and effective.
How To Execute Your Company's Social Media Plan
When creating a social media plan, you should always keep your execution strategy in mind. Who will be creating the content and content schedule? Who will be posting it? Who will be measuring the social media profile metrics? If you have a small internal marketing team or no marketing team at all, then it is always better to start small with your social media efforts. Don't try to take on more than you can handle because it can hurt your brand's social media presence and reputation when your content is poor.
If you have a marketing budget, consider hiring a marketing team to begin your social media plan. In the meantime, do some market research by browsing roofing social media pages or even our AMSI Facebook, Twitter, and LinkedIn. Check out what hashtags they use and the types of social marketing content that they create. As you see some content that you like, write it down and brainstorm your own ideas for social media content.