Why should a homeowner or business owner choose you above every other roofing business?
That is the question you need to answer when marketing your roofing business. The answer to building a successful roofing business is effective marketing. You want to increase brand awareness so that when a homeowner or business owner has roofing needs, they immediately think of you.
So how do you do that? Here are some things to think about when it comes to marketing your roofing business.
Have a Good Website
Having a professional-looking, reliable website with clear information is very important for all businesses. You want to make sure visitors to your website can quickly find the information they are looking for.
There are a lot of ways to go about getting a website. There are more affordable, do-it-yourself options or you can hire professionals to take care of everything for you. It all depends on what your specific needs are and what your budget is.
Do your research. Look at your competitors’ websites to get an idea of what is working. Don’t be afraid to invest money in getting a professional, easy-to-use website.
Think About Your Brand Story
What is the story of your brand? You want to position your brand as a solution to your customers’ problems. A roof is an important thing; it provides shelter from the elements.
You want to remind your customers about the importance of what you are providing. When telling the story of your brand, think about how you can be a solution to a problem your customers have.
SEO (Search Engine Optimization) Is Important
People use search engines like Google and Bing to find businesses they need, whether it’s a good Thai restaurant in the area, a nice massage at a relaxing spa, or a roof over their heads.
You want to make sure your website is optimized for search engines. You may want to consider hiring a digital marketing company that can help you to be more visible in the search engine results so that the next time potential customers are searching for a reliable roofing business, yours is first on their list.
Build Up Your Mailing List
It’s good to have a following on social media, but you don’t control that following. All Facebook has to do is change their algorithms and all of the sudden, you aren’t visible to the people that follow you. And we all remember what happened to social networks like Myspace.
When you build up your own mailing list, however, you have control over getting in contact with your customers. Send them valuable content once or twice a month, and give them a reason to subscribe and stay up to date on your business.
Think Outside the Box
Sometimes the most effective marketing is unconventional. What can you do to reach customers that is unique and memorable? Can you give out interesting merch at events? Can you collaborate with other home services professionals? Can you reach out to influencers who have large social media followings?
These are all interesting ways to market your business. The most important thing about marketing, though, is that you have to put effort into it, whether it’s your personal effort or effort from professionals you pay.
Fortunately, we live in a time when there are so many options for marketing a business. It’s critical to remember to try different things until you find the approach that works best for you and your business.